Bottom-of-funnel articles that answer “which app should I use?”: best-of lists, alternatives and head-to-head comparisons, written to rank and get cited.
Best X appsAlternativesComparisonsBOFU how-tos
Content this month9 / 15
9 best Shopify review apps (2026)Best-of list · 2,400 words
Published
Top Judge.me alternativesAlternatives · 1,900 words
Published
YourApp vs Loox: honest comparisonComparison · 1,600 words
In review
How to add photo reviews on ShopifyBOFU how-to · 1,200 words
Drafting
Entity optimization The layer underneath
Make AI certain it’s your app
Schema markup, Wikidata and one consistent description everywhere, so models treat your app as a known entity, not noise.
Schema.orgWikidataKnowledge graph
YourAppShopify app · Product reviews
Known entity
@type
SoftwareApplication
category
Product reviews
sameAs
apps.shopify.com/yourapp
Wikidata
Q12345678
Reddit marketing
AI reads Reddit. Make sure it reads about you.
When merchants ask AI for app recommendations, Reddit threads are among the sources it leans on most. We get your app into those conversations, the right way.
1
Find the threads AI citesWe map the r/shopify, r/ecommerce and niche threads that show up as sources for your category.
2
Join with genuinely useful answersHelpful, specific replies that mention your app where it truly fits. Never spam.
3
Track what gets picked upWe log which threads start appearing in ChatGPT, Perplexity and AI Overviews answers.
7–30 Reddit mentions / monthFollows every subreddit’s rules
How do links and mentions get my app recommended by AI?
AI assistants learn from, and search, the open web. When trusted pages keep naming your app next to your category, models learn that association and start repeating it.
Can you guarantee ChatGPT will recommend my app?
No one can guarantee AI answers. We guarantee the inputs: agreed numbers of links and mentions each month. Miss them and you don’t pay for the shortfall.
How long until AI starts mentioning my app?
Perplexity and Gemini can pick up new coverage in 4–8 weeks. ChatGPT and Claude usually take 3–6 months as models update.
How do you track AI mentions?
Every month we rerun a fixed set of buyer prompts across ChatGPT, Perplexity, Gemini, Claude and Copilot, and log mentions, position and cited sources.
Is Reddit marketing safe? Won’t we get banned?
We follow each subreddit’s rules, only reply where your app genuinely answers the question, disclose affiliation where a community asks for it, and never buy votes or post in bulk. That’s also what keeps the mentions around long enough for AI to pick them up.
What content do you write?
Bottom-of-funnel pieces buyers read right before they install: “best X apps for Shopify” lists, “[competitor] alternatives”, head-to-head comparisons and how-to guides. They rank on Google and are the pages AI assistants quote when merchants compare apps.
Backlink vs. brand mention: why do I need both?
A backlink passes authority and helps Google rankings. A brand mention is your app named in text, with or without a link. Google mostly ignores unlinked mentions, but AI models read them. Links help you rank; mentions teach AI what you’re for.
What is entity optimization?
It’s how AI models recognise your app as one known thing. We make your name, URL and description consistent everywhere, add Schema.org markup and, where eligible, a Wikidata entry, so models stop confusing you with anything else.
Does this help Google and App Store rankings too?
Yes. The same links that feed AI answers also lift Google rankings, and most clients see App Store gains within 60–90 days.